Drove core enhancements to the Verso Design System, supporting the diverse needs of 20+ iconic brands including Vogue, The New Yorker, Wired, Architectural Digest, and Condé Nast Traveler.

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Implemented a new theming architecture that supports sub-brand and component-level theming, enhancing brand expression.

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Built a public-facing design system site as a central hub for designers and developers, reducing onboarding time for new users by 40%.

 

Introduced tokens (type, color, space and motion) adopted by 22 brands across multiple markets, standardizing layouts while enabling greater flexibility.

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Championed best practices in Figma and design systems to drive scalable, reusable design patterns across global teams, while facilitating monthly Design System Advocate sessions to promote adoption and collaboration. ​

Partnered with 30+ designers from different brand teams worldwide to build new components, improve usability, and maintain a unified design language across platforms.

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Defined usage guidelines and creating robust documentation for 30+ components.

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Ensured accessibility and performance standards were integrated from the ground up.

Led the end-to-end design of Ahead, Quintype’s core publishing product, now used by 90+ publishers — including major brands like The New Indian Express, Bar & Bench, and Outlook Traveller.

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Designed and delivered Ahead app enabling publishers to create personalized branded websites — reducing brand experience creation time from over two weeks to just 2–3 days.

 

Created the Quintype design system, establishing scalable UI foundations for multiple Quintype products, including the Bold CMS.

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Designed brand experiences for a range of news publishers such as Fortune India, Kalaignar Seithigal, National Herald, MediaOne, and more. Also provided design consulting for Bloomberg Quint.

Redesigned YourStory’s Android and iOS apps to align with product vision and evolving user needs.

Worked on multiple early-stage product ideas and internal initiatives including Conversations@YS, YourKit, and Ecosystem by YS.

Designed several marketing websites and microsites for clients such as Amazon Web Services, Shell, Dell, and Wired.

Designed user-centered interfaces and translated them into production-ready code using HTML5, CSS3, jQuery, Bootstrap 3, and Foundation frameworks.

 

Collaborated with back-end engineers for seamless integration and performance.

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Contributed to branding, designing logos, marketing websites, email templates, and print collateral to maintain a cohesive visual identity across platforms.