Product designer with a decade of experience shaping products from 0→1 and building the systems that help them scale, across product strategy, design systems, and AI-assisted development.

Founding Designer, Ambo

Leading product design for an employee advocacy startup, taking the product from concept to launch in 6 months and shaping its foundational product and UX strategy.

Took Ambo from MVP to a multi-workflow platform spanning content creation, customization, scheduling, distribution, and analytics.

Defined the product’s UX architecture across navigation, interaction models, workflows, and component foundations, creating a scalable foundation for continued product growth.

Introduced AI-assisted workflows for content creation, improving creation efficiency by 40% while maintaining user control and transparency.

Used AI-assisted design-to-code workflows to ship production-ready UI directly, reducing the cycle between design decisions and implementation.

Advise organizations on scalable design systems, component architecture, and UX foundations.

Independent Projects

Impostor Games — Designed and built a browser-based multiplayer party game using AI-assisted design-to-code workflows; reached players in 40+ countries and 10,000+ rounds within the first month.

Go Nimo — Designed and built an AI-first note-taking platform for multi-clinic healthcare practices, combining structured records, AI assistance, and specialty-specific documentation.

Shaped and evolved the Verso Design System supporting 20+ global Condé Nast brands, including Vogue, The New Yorker, Wired, Architectural Digest, and Condé Nast Traveler.

Defined foundational system architecture across tokens, theming, components, spacing, and motion, enabling consistent experiences across brands while supporting localised and sub-brand identities.

Partnered with subscription teams across 8+ Condé Nast brands to scale reusable upsell patterns, contributing to 23% higher upsell conversion and 7% growth in revenue per user.

Introduced a new token architecture supporting sub-brand and component-level theming; spacing tokens were adopted by 22 brands across multiple markets.

Built 30+ reusable components and patterns and partnered with 35+ designers across global teams to scale product experiences.

Accelerated feature delivery by 30–50% through reusable foundations, improved design-development workflows, and clearer system governance.

Increased design system adoption 2× through structured onboarding, documentation, and monthly Design System Advocate programs.

Launched a public-facing design system hub that reduced support requests from system users by 60% and improved onboarding.

Led product design across Quintype’s publishing platform and co-created its design system.

Designed and launched Ahead, a page-builder platform that enabled publishers to create branded digital experiences in 2–3 days, down from 2+ weeks.

Contributed to 60% user-base growth through end-to-end product design across Ahead and Quintype’s publishing ecosystem.

Co-led Bold CMS redesign, designed subscription and engagement features, and built Quintype’s Design System to scale UI across products.

Established scalable UI foundations through the Quintype Design System and designed digital experiences for publishers including Fortune India, National Herald, Media One, and others.

Designed YourStory’s Android and iOS products alongside new product concepts and internal initiatives.

Designed digital experiences and marketing sites for brands including Amazon Web Services, Shell, Dell, and Wired.

Designed and built production-ready web interfaces across HTML, CSS, jQuery, Bootstrap, and Foundation, while contributing to branding, marketing websites, and digital experiences.