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Influencer Marketing
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Public Advertising
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Product Photography
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Search Engine Marketing
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Brand Asset Development
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Digital Content Development
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Latest Posts
Reimagining color theming for Condé Nast Verso Design System
Condé Nast is home to a diverse portfolio of iconic global brands — including The New Yorker , Vogue , GQ , Bon Appétit , Condé Nast Traveler , Wired , and Vanity Fair — each with its own distinctive visual identity and editorial voice. The digital experiences we create must honor and amplify the uniqueness of each brand. At the foundation of all these experiences is Verso , Condé Nast’s unified, token-based design system. Verso powers every brand interface with the flexibil
Introducing Spacing to Verso Design System
In a design system, however, managing spacing across reusable components often becomes a challenge. Too much rigidity limits flexibility, while too much freedom leads to inconsistency. Verso’s approach to spacing addresses this balance. Our goal was to simplify component complexity, improve cross-brand flexibility, and create a semantic structure that scales gracefully as the system evolves. The Need for Structured Spacing As Verso evolved, components had grown more complex,
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