Irfan
Rafeek

Condé Nast is home to a diverse portfolio of iconic global brands — including The New Yorker , Vogue , GQ , Bon Appétit , Condé Nast Traveler , Wired , and Vanity Fair  — each with its own distinctive visual identity and editorial voice. The digital experiences we create must honor and amplify the uniqueness of each brand. At the foundation of all these experiences is Verso , Condé Nast’s unified, token-based design system. Verso powers every brand interface with the flexibil

In a design system, however, managing spacing across reusable components often becomes a challenge. Too much rigidity limits flexibility, while too much freedom leads to inconsistency. Verso’s approach to spacing addresses this balance. Our goal was to simplify component complexity, improve cross-brand flexibility, and create a semantic structure that scales gracefully as the system evolves. The Need for Structured Spacing  As Verso evolved, components had grown more complex,